Perfect Property Presentation

by Daniel Thomas
perfect property presentation

It is important to know how to create perfect property presentation.  Not only will this help you maximise the sale price, it will also help you sell faster.

Tidying, cleaning and de-cluttering are all common sense and self explanatory (you can read some general tips here), although they are often overlooked by some vendors when they are marketing their homes.  Equally disregarded by many is unfinished DIY and essential repairs and maintenance.

The slightly less obvious but more beneficial choices, like decorating, landscaping or staging and dressing your home are in many cases not even considered as an option.  Many sellers want to minimise the cost of getting their property to market.  Although this is to a certain extent understandable a smarter strategy is to consider what changes and improvements will give you the best return on your investment.  Just think for a second about a property, perhaps its been rented out or owned by an elderly relative.  Its a little unloved, a little rough around the edges. Lets say it needs; a new bathroom; some new carpets and a freshen up of the decorating throughout. This would probably cost around £10,000.  But on an average property in the Stourbridge, Halesowen and Dudley area these sort of improvements are likely to improve the re-sale value by around £20,000 and in some cases even more.  I don’t know anyone that wouldn’t say doubling your money wasn’t a good investment. Factor in to this the time it takes to sell.  Currently a well maintained and improved property is likely to sell within days or weeks.  Whereas one needing some tender loving care may take a month or two.

Sometimes the need for redecoration isn’t as obvious and all the property needs is to be dressed for photos and presented to the very best it can be.  Think for a second, if you were going to visit a professional photographer for a lovely set of portraits of you and the family.  Would you wear the same clothes as you wear in normal day to day life? I suspect not, I know I wouldn’t. I would go out and buy us all a new outfit.  I’d even go and get my hair cut.  I guarantee my wife would make sure her make-up was all done freshly. The kids would all have their hair brushed.  Why would we do this? It’s obvious isn’t it? It’s because we would want to look our best.  Well, it is just the same for your home.  You want it to look its best for its photos.  You should get it a new outfit, get it’s hair cut and do it’s make-up!

Obviously I am not suggesting you throw out all your furniture and replace it with brand new stuff.  There are things you can do that wont cost a fortune.  They will however significantly improve the look of your home.  Guaranteeing you some fantastic results when marketing your home for sale.

What I would recommend is working with a professional home stager or interior designer. They can give you some hints and tips on how to present your home.  What to dress it with and how to make it look absolutely fabulous.  They are often able to lend you some accessories, or will provide you with an affordable shopping list.  Then they will help you place them in the perfect way to present your property at its best.  There are also companies that you can hire furniture from.  Although the investment will be higher if you don’t already have the furniture to dress your property then the investment is sure to pay dividends.

You see when people are searching for property these days it is often not given much time.  Rather it is a quick swipe through rightmove listings on a smartphone or tablet, glancing at photos and floorplans.  If your photos don’t stand out, neither will your property.  However, if you have invested some time and money into the presentation of your home then you will have given the photographer something extra to work with.  This will mean that as well as the typical property marketing photos, showing the size and space of your property, they will be able to create some beautiful lifestyle images.  These beautiful images will make your property stand out and will help to attract the attention of potential buyers as they whizz through the property listings.

You can take this a step further.  By working closely with your estate agent and the property staging expert.  They will be able to help you to make sure that you not only improve your photographs but you can make them really connect with your market audience.

If you stop and think about who your buyer is, you’ll realise it isn’s someone like you.  It might be someone like who you were five or six years ago when you bought your home.  But their requirements and more importantly their tastes and styles are going to be different to yours.  So although nice photos will of course look nice, will they really grab your buyer and make them fall in love with your home?

Keep this in mind when working to dress your home.  Try to make it fit your buyers.  If you are dressing a modern luxury apartment you might need to tap into some different emotions than if you were selling a bungalow.  By creating images that really connect with your buyer and that show the potential for your home to give them the lifestyle they are dreaming of, you will not only attract their attention when they are browsing the portals but they will fall in love with your home.  When they fall in love with your home you will guarantee that you will achieve the very best price possible and this can often be a difference of tens of thousands of pounds.

If you would like to discuss how to perfect  property presentation then contact our office to arrange a complimentary consultation.


You may also like


Emery EPS` 9th January 2018 - 12:20 pm

I simply hope to inform you that I am new to blog posting and undeniably cherished your information. Likely I am inclined to save your blog post . You undoubtedly have fantastic article material. Truly Appreciate it for sharing with us your favorite domain page

Fashion 9th January 2018 - 4:45 pm

I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I’ll learn a lot of new stuff right here! Good luck for the next!

News 10th January 2018 - 10:09 am

I really like your writing style, excellent info , thankyou for putting up : D.

John Deere Technical Manuals 10th January 2018 - 8:09 pm

heavy window curtains would be much needed this december to conserve more heat

Gorzow Tworzenie Stron 10th January 2018 - 11:54 pm

Very interesting topic, thank you for posting.

News 11th January 2018 - 5:15 am

Enjoyed looking at this, very good stuff, thanks .

News 11th January 2018 - 11:54 am

I’ve recently started a blog, the information you provide on this web site has helped me tremendously. Thanks for all of your time & work.

House & Home Improvement 6th February 2018 - 9:46 am

Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such wonderful info being shared freely out there.

House & Home Improvement 6th February 2018 - 10:12 am

Hello There. I found your blog using msn. This is an extremely well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I will certainly return.

House & Home Improvement 6th February 2018 - 10:13 am

I’ve been absent for a while, but now I remember why I used to love this site. Thank you, I will try and check back more often. How frequently you update your web site?

House & Home Improvement 6th February 2018 - 10:22 am

Valuable info. Lucky me I found your site accidentally, and I am surprised why this coincidence didn’t came about in advance! I bookmarked it.

Healthy Food Recipes 6th February 2018 - 10:22 am

Thanks a lot for giving everyone a very special chance to read articles and blog posts from this web site. It is often very sweet and full of fun for me and my office friends to search your web site really three times in 7 days to study the fresh items you have got. And of course, I am also always fulfilled for the astonishing inspiring ideas you give. Some two ideas in this post are truly the most suitable we have had.

House & Home Improvement 6th February 2018 - 10:23 am

Definitely, what a great website and revealing posts, I surely will bookmark your website.Best Regards!

Garden Design 6th February 2018 - 11:20 am

you are in point of fact a excellent webmaster. The website loading pace is incredible. It seems that you’re doing any distinctive trick. Moreover, The contents are masterwork. you’ve done a fantastic job on this matter!


Leave a Comment